Cock

The Apprentice: The Final
[BIG SPOILER ALERT! . . .]
Aah. It can only ever be a minor letdown, the final episode, shaded with melancholy that it's all over for another year, and the sinking feeling that there isn't even a proper firing at the end of it. And all that hype. Even people who don't care about the show will know who Ruth and Michelle are by now. I did my bit, giving my considered opinion on Radio Ulster's Arts Extra, despite a terrible line, this evening. But what is there to say? It's all showbiz. It's stage-managed. They're not really the 14 brightest business hopes in the country but those who were most likely to make the best television. It's all clever editing. Of course it is! It's also brilliant. We've invested eleven weeks in it, and this is our reward.
Would it be the Badger (tabloid currency: she likes ladies) or the Blonde (tabloid currency: she likes Syed)? I was always rooting for Ruth, probably due to my soft spot for the Midlands accent, but last week's revelations about Michelle's tough upbringing - music to Sir Alan's gruff ears - put her ahead. For the final task, laying on an evening in a long, thin corridor in Tower Bridge with a fabulous view through some metal girders (a truly thankless task), Sir Alan gently hinted that it could be themed around, say, James Bond or the Moulin Rouge or the can-can, so that's what they did. After all, is this programme not ultimately about pleasing Sir Alan? Michelle went for the "Double-Oh-Heaven" theme and optimistically chose - from the pool of recent firees - two people who disliked her (Paul and Syed) and three who disliked each other (Paul, Syed and Sharon). And so the soap opera came to pass, with Paul and Syed giving us some of the best comedy of the series ("Cock," being the quote of the run). Ruth had the nicer team (Ansell, Tuan and a seemingly self-gagged Jo), but the stupider idea: a murder mystery evening - in a corridor! Sir Alan told them it was shit (I'm not sure I like him personally intervening), and they added some can-can dancers, but not "traditional" ones, in case anyone thought they were just trying to butter him up.
Not as many highlights as previous tasks. The knowledge that our supersalesmen, Paul and Syed, had only sold four tickets at the end of a hard day was chest-tightening, and their Laurel and Hardy act was never less than entertaining. Michelle's droning, humourless, upwardly-inflected voice began to grate on me. She only perked up when kissing Syed, much to his annoyance ("On national television?"). Any woman who can fancy him goes down in my estimation, especially when she starts using his catchphrases ("A hundred and ten per cent") by romantic osmosis. I would have rather stood on the Bridge itself and watched the lights reflected in the Thames than attend either bash, but many did, and on points, the Bond evening looked better. Watching the murder-mystery actors and dancers gamely attempting to stretch out their act by moving down the corridor was painful, as was Sir Alan's face when faced with one of them. It all meant that the series went out with a whimper, not a bang.
The final boardroom, designed to keep us in perpetual suspense, also lacked drama. It could have gone either way, as Ruth had made more money but Michelle's night was more fun, and Sir Alan liked them both, so there was no friction, just a controlled impatience. I liked it when he dismissed Margaret and Nick, that was very dramatic, but otherwise, if it's true that they did actually film two endings, it was also a throw of the giant dice to decide. He went for Michelle, and there really is no point trying to second-guess his motives now. He's not one to have his head turned by a pretty lady, so it's nothing as sexist as that. Simply that Michelle is younger, I'd say. Ruth will no doubt write a self-help book like Miriam did, or get a column on next year's website. Good luck to her. She won't need that sabbatical. As for Michelle, I'm sure we'll see as much of her as we did of Tim ie. not much. It's not about that. It's not about the six-figure salary, in the end. It's about the process. And the process has been glorious.
The Hairy Bikers were good tonight too.
Previous reviews:
Week One
Week Two
Week Three
Week Four
Week Five
Week Six
Week Seven
Week Eight
Week Nine
Week Ten
Week Eleven















