Choo a Communist?*
One Mop, One Future
Sorry, but I had a moment in Homebase, Reigate, yesterday. I was in there to buy a replacement cleaning head for a Vileda mop. I found the mop aisle. I could not find the correct cleaning head. There were countless mops, many of them by Vileda, and countless cleaning heads, but none was the exact fit of the mop we had at home in the futility room. (Indeed, the latest Vileda is called the Rapid AttrActive, which is a fucking stupid name. It squirts water, which is handy, as filling a bucket with water is so difficult.) What was a man to do? I was forced, by market forces, and the great conspiracy of built-in obselescence, to buy a whole new mop, and with it some replacement heads for the future. But what future? (I bought an Addis mop this time, just to spite Vileda, who appear to be doing what all companies interested in making a profit do, and that's constantly "upgrading" their products, thus creating an artificial demand that they can breezily supply.)
It was at that moment, in Homebase, that I dreamt of State Communism. Imagine it! One standardised mop, manufactured by the state, so that we all have the same mop, and require the same replacement cleaning heads! Less discarded mops! Less stress in the mop aisle! More time for cleaning! A cleaner world and one wiped clean of doubt! (I hesitate to advertise Addis, who are, after all, a company that makes plastic things, thus filling the world with unbiodegradable waste and adding to this with their constant upgrades, but they were the lesser of two evils. In fact, they and Vileda seem to have the mainstream plastic mop market sewn up between them.)
Sometimes market forces are idiots.
*Scarface, where Al Pacino is being questioned by US Customs and Immigration

















