Quantum of Sellers
These are just some of the brands that are currently tied into the release of Bond movie Quantum of Solace: Ford, Heineken ("Enter the world of Bond"), Smirnoff, Coke Zero, Omega watches, the National Lottery, Barclaycard, Virgin Atlantic, Sony Ericsson and Avon, who do a nice smell called Bond Girl 007. It's a victory for marketing if not filmmaking. The Olympics are actually jealous of the sheer bulk of synergistic promotional tie-ins. Hey, I know how the world works; I'm a grown-up, but I'm personally already sick of seeing adverts for other products with Daniel Craig in them. Occasionally there's one for the actual film. Some of them are specially shot, like the Sony HD TV one where he gets all bashed up by some HD explosions. (How can James Bond, a fictional character, star in an advert? It breaks the fourth wall, like those EastEnders adverts where Dot Cotton talks to camera.) The Sun are currently giving away a "Quantum Of Solace MP3 player", which is an MP3 player with The Sun and Quantum Of Solace written on it.
According to Variety, Ford will "roll out" a "redesigned version of the Ka" in European dealerships around the release of the film: "a special-edition Solace-themed Ka that features metallic gold paint and exterior graphics." While Sony Ericsson have a limited edition Titanium Silver C902 Cyber-shot phone - seen in the film, naturally, as is a stack of Coke Zero bottles at a posh reception. Quite why they didn't just have two Zeroes and one Seven-Up is beyond me. Idiots.James Bond will be saving the world after these messages.
And don't forget to pick up your Quantum Of Solace scratchcard - top prize: £70,007 (true).
posted by Andrew Collins @ 11:50 AM
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11 Comments:
Jeez Louise. That's how they can afford to spend 140 mill making the thing - it's not just the box office/DVD sales it the adverts that pay for it. But couldn't they be a little bit more targeted? Special agent condoms? Or one of those t-shirts with a six-pack & pecs printed on the front 'you too can have a Daniel Craig physique'. Scratch cards in Britain, but I bet they sell James Bond guns in America...
Excuse me? A Quantum of Solace Ka? Please tell me Bond doesn't drive a Ka in this film. Please. I couldn't deal with that level of illusion shattering.
A Ka?
I suppose the sort of person who would pay more for a car just because it had a film logo on it is quite probably the same sort of person that would drive a Ka. So that kind of works.
A Ka? Bond? A Ka?
I think the most upsetting is surely the scratchcard. Take a film hero who's popular amongst kids and sell them gambling.
There was actually an Indiana Jones scratchcard earlier this year. Despicable.
From A-Ha to a Ka. (Sorry, the voices are playful this evening)
*dons Quantum of Solace apron and gets dinner served*. There will be no complaints.
http://cgi.ebay.ie/James-Bond-007-Quantum-of-Solace-Novelty-Cooking-Apron_W0QQitemZ120320741503QQcmdZViewItem?hash=item120320741503&_trkparms=72%3A1297%7C39%3A1%7C66%3A2%7C65%3A12%7C240%3A1318&_trksid=p3286.c0.m14
What do you mean 'fourth wall'? Dot Cotton is REAL!
(isn't she?)
forget all that there's no way bond drinks diet coke.
once he's in a Ka he'll be eating gingsters and stopping off at leicester forest east for a wispa and a wee.
Also can anyone tell me why they are useing an advert shot in HD for HD TV's, and broadcasting it on a mormal digital/analog broudcast.
it's like advertising the 'crystal clear' sounds of a CD, on a wax cyclinder!!!!!!
backtoblack.
Last night ITV2 showed Tomorrow Never Dies.
The first ad break went as follows:
Trailer for Quantum of Solace
Sony HD with Daniel Craig
Bond themes CD
Coke Zero
Bond films on DVD
Intercasino (Man with the Golden Gun pastiche)
Album Scouting for Girls and single James Bond
Avon Bond Girl 007 perfume
That has to be some kind of landmark in the history of British TV advertising.
You've missed out;
"Ah, Mr Bond, I've been advertising you" (strokes nice, though slightly psychotic looking, white cat and then gives it dish of Pussy 'MyPaw').
Or the all time classic,
"Do you expect me to hawk Cold Ninja?" [a type of Japanese beer]
"Noo, Mr Bond, I expect you to BUY!"
David Quantick of Solace.
Now if he was a Bond villain(maybe he already is, he's ex-NME aint he?) I'd dart out to the Light vue on the headrow like a lariot.
Gert Frobe had nothing on DQ.
Press release:
QUANTUM OF SOLACE SHATTERS BOX OFFICE RECORDS WITH £4.94 MILLION OPENING
QUANTUM OF SOLACE, the 22nd James Bond adventure, has made Box Office history on its opening day in the UK, taking a staggering £4.94m and making it the biggest Friday opening of all time. This shatters the previous record held by Harry Potter and the Goblet of Fire, which took £4.025m.
QUANTUM OF SOLACE, the latest installment from the longest running franchise in film history, has also beaten the opening day figure for the last Bond movie, Casino Royale, which took £2.9m on its opening day.
Job done.
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